The 2025 Wimbledon Championships are in full swing, and the All England Club, once again, captures that classic tennis aesthetic, where courtside energy and retro style blend effortlessly. Since its debut in 1877, the Wimbledon has stood as a beacon of tradition, elegance, and pure sport. Think strawberries and cream, Pimms lemonade, green lawns and a fashion legacy shaped by legends.

Icons of Courtside Cool
Over the years, Wimbledon has seen icons define off court style as much as their gameplay:

• Suzanne Lenglen (1919): The pioneer who shifted from corsets to calf-length pleated skirts and bandeau hats, celebrating athletic freedom and timeless femininity.

• Billie Jean King (1975): A trailblazer in both sport and style, she mixed vibrant whites with confident poise on Centre Court. 

• Martina Navratilova (1970s–’80s): Her dominance on grass was matched by her service of bold hair and sleek silhouettes that emphasized power and elegance.

(from Left to Right: Suzanne Lenglen, Picture by 1920 Getty Images; Billie Jean King, Picture from Tennis Wiki; Martina Navratilova, Picture by © Robbie Mendelson / CC BY 2.0)

• Serena and Venus Williams: From Serena’s bold embellishment-adorned ensembles to Venus’s cutouts and bright trims in 2000, their era redefined tennis retro with modern flair. 

• Emma Raducanu (2024): A fresh face on court, pairing tailored dresses and soft cut-outs with a courtside presence that spills over into fashion campaigns. 

• And rising in 2025: Coco Gauff, Sonay Kartal, and Beatriz Haddad Maia, bringing minimalist design with edge to both match and wardrobe.

(from Left to Right: Coco Gauff, Picture by Mike Frey-Imagn Images; Sonay Kartal, Picture LTA Tennis; Beatriz Haddad Maia, Picture by Robert Prange/Getty Images)

Off-Court Style x Retro Tennis Aesthetic

Our collection draws from these moments: classic meets modern, effortless meets statement. It’s not just fashion, it's how tennis culture seeps into your everyday aesthetic.

Why Wimbledon Still Inspires

• Legacy and Ritual: From strawberries and cream, served since the 1870s, to the pink-hued Pimms lemonade in summer sunshine, it’s an enduring British tradition.

• Style Icons: Whether it’s Lenglen’s bandeau, the Williams sisters’ confident silhouettes, or Gauff’s relaxed grace, you’re wearing heritage, not just clothes.

• Timeless, Not Trendy: We’re not chasing fast fashion. Our limited edition is built to outlast the fortnight, pieces that echo the ritual, elegance, and quiet confidence of Wimbledon.

Courtside to Café

Picture slipping on a retro-style tennis cap or draping a cotton sweatshirt over your shoulders on a crisp summer evening. These pieces go beyond match day, they’re part of your lifestyle, your vibe, your quietly confident statement.

Limited-Time Drop

Just like Wimbledon week, this collection won’t last forever. When the grass settles, these designs settle too. If you're feeling that spark, from Kartal’s composure to Serena’s iconic pois, it’s your moment to bring it home.

We've read your personal summer stories and - wow - the energy that gave us, was amazing. From skinny dipping, to travelling alone, and to choosing yourself to heal... That sounds truly wild.

So let's get on board the new season with new energy. Summer 2025 is all about real connection:  with yourself, with nature, with the ocean, and with your own rhythm. We want you to blossom as we embrace the wildest summer memories, celebrate being colorful, spontaneous and free.

Our Blossom Era collection is a curated line of swimwear and beachwear that reminds us of the colors of sunlit skies, saltwater dreams, sandy beaches and slow afternoons.

Swimwear 2025 Trends That Truly Matter

Whether you're lounging on our favorite Portugal’s southern coast or floating poolside with a book and cold drink, this is the year to lean into timeless swimwear that feels as effortless as it looks.

This year’s trending looks may be bolder than ever, but they’re also leaning into softness, comfort, and authenticity. Here’s what’s defining 2025 swimwear trends:

• Nature-Inspired Colors: Think deep sea blues, sunset oranges, radiant red, breezy light green, and classic white tones that ground you and glow on any skin tone.

• Minimal, Thoughtful Design: Instead of flashy florals or extreme cuts, subtle patterns inspired by the sea and curved lines are taking over. Calm, sophisticated, and fresh.

• Triangle Tops and High-Waist Bottoms: Classic silhouettes are trending again, especially bikini sets with a flattering triangle top and a high waist bikini bottom. 

• Supportive and Sleek Cuts: There’s also a movement toward slightly more structured top, what some call a “sporty style”. Ideal for comfort and clean lines, whether you're diving in, surfing or just soaking up the sun.

Your Blossom Era Essentials

Our Blossom Era swimwear collection was created with this exact spirit in mind: slow days, sun on your shoulders, and effortless beauty. Every piece is designed to go along with your unique style, so you can find your perfect balance of comfort and flair.

• Triangle Bikini Top + Bikini Bottom – A timeless combo, available in all five hues. Designed to flatter, not fight you.

• High Waist Bikini Sets – For a silhouette that hugs in all the right places and looks stunning in motion or stillness.

• Soft Cap – Casual, clean, and protective. A beach essential that goes with everything.

This is swimwear for women who appreciate simplicity with soul.

Where to Wear It: Coastal Inspiration from Portugal & Beyond

Whether you're planning a getaway or exploring beaches close to home, these destinations are perfect for showing off your bikini in all its glory:

• Praia do Camilo, Lagos - Portugal: A staircase to heaven. Sunset tones + red swimwear = a visual masterpiece.

• Comporta, Portugal: Bright sand beaches, lovely boutiques with one of a kind pieces and curated minimal vibes —match the energy with light green or white.

• Menorca, Spain: Quiet coves, turquoise water, and perfect for sea-patterned sets.

• Ios, Greece: Cliffside beaches and blue-on-blue harmony. Ideal for our blue bikinis.

• Porto Covo, Alentejo - Portugal: Bohemian, untamed, and just right for earth-inspired tones like sunset and sand.

Summer Self-Care: Style Beyond the Surface

Wearing a beautiful swimsuit is only part of feeling your best this season. Here’s how to take care of the rest of you:

• Avoid peak sun between 12–4 PM. Enjoy the Beach Club or a siesta.

• Always apply SPF, especially on shoulders, chest, and face—even under your beachwear - and remember, our swimwear collection has UPF 50+ sun protection.

• Hydrate often. Bring a reusable bottle and refill wherever you can.

• Eat light, feel light—go for seasonal fruits, fresh seafood, and cooling salads.

• Unplug and reset. Fewer screens, more salty skin and bare feet.

• Rinse your swimwear with cold water after each use to protect colors and elasticity.

Why Blossom Era Is More Than Just Swimwear

This collection isn’t here to chase trends. It’s here to outlast them, with meaningful design, flattering cuts, and nature-rooted tones you’ll never get tired of. Whether you're packing for a dream trip or slipping into something calm for the backyard, Blossom Era was made to move with you.

Ready to feel like yourself again?Let the sea set the tone. Let the sun find your skin. And let your Blossom Era begin.

We all love that feeling of slipping into a favourite garment, the one that fits just right and makes us feel like we can conquer the world (or at least the commute). But what if we could hold onto that feeling, and those cherished clothes, for even longer? In a world of fast fashion and throwaway culture, learning how to properly care for our clothes is not just practical; it's a small act of rebellion, a way to honour the resources that went into making them, and a step towards a more sustainable way of living. Think of it as nurturing your wardrobe, ensuring it flourishes like the wildest fig, season after season.

The secret to longevity lies in understanding the unique needs of different fabrics. Treating a delicate silk blouse the same way you wash your gym leggings is a recipe for disaster.

So, let's delve into the gentle art of garment guardianship, fabric by fabric:

The Classics:

• Cotton: Our trusty friend! Generally robust, but still appreciates a bit of TLC. Wash in cool or lukewarm water to prevent shrinking and fading. Avoid harsh detergents and high heat in the dryer, as this can weaken the fibres and cause excessive wrinkling. Line drying is your cotton's best mate!

• Polyester: A synthetic superhero known for its durability and resistance to shrinking and stretching. Wash in cool or lukewarm water. It tends to hold onto odours, so consider a longer wash cycle or a detergent designed for synthetics. Low heat in the dryer is usually fine, but be mindful of static build-up – a dryer sheet can help.

• Recycled Polyester: Just as durable as its virgin counterpart, but with a planet-friendly backstory! Care for it in the same way you would regular polyester – cool or lukewarm wash, and low heat drying.

The Stretch Squad:

• Elastane (Lycra/Spandex): These stretchy wonders give our clothes their comfortable give. However, they're sensitive to heat. Always wash in cool water and avoid the dryer like the plague! High heat will break down the elastic fibres, leading to loss of shape and that dreaded saggy bottom. Line drying is essential. Also, be mindful of harsh chemicals and chlorine, which can also damage the elasticity.

The Delicate Darlings:

• Silk: Oh, the luxury! But it requires gentle handling. Hand washing in cool water with a mild detergent designed for delicates is the safest bet. If using a machine, choose the delicate cycle and protect the garment in a mesh bag. Never put silk in the dryer! Gently roll it in a towel to remove excess water and then hang it to dry away from direct sunlight.

• Wool: Another natural fibre that needs a delicate touch. Hand wash in cool water with a wool-specific detergent to prevent felting (shrinking and matting). Avoid agitation and wringing. Gently press out excess water and lay flat to dry, away from direct heat. Some wool items can be dry-cleaned.

General Tips for a Longer Wardrobe Life:

• Read the Label: Those little tags are your garment's care instructions – heed them!

• Wash Less: Over-washing can wear down fibres and fade colours. If an item isn't visibly dirty, consider airing it out instead.

• Use a Gentle Detergent: Harsh chemicals can be tough on fabrics. Opt for milder formulas.

• Separate Your Laundry: Wash lights and darks separately to prevent colour bleeding.

• Protect During Washing: Use mesh laundry bags for delicate items to prevent snagging and stretching.

• Master the Art of Stain Removal: Tackle stains promptly to prevent them from setting. Research fabric-specific stain removal methods.

• Store Clothes Properly: Fold knits to prevent stretching and hang structured items on appropriate hangers. Keep clothes in a cool, dry place away from direct sunlight.

• Mend and Repair: A little stitch in time saves nine! Learn basic sewing skills or find a good tailor for repairs.

By adopting these mindful practices, we can extend the lifespan of our clothes, reduce textile waste, and cultivate a wardrobe that lasts. It's about treating our garments with the respect they deserve, ensuring they remain as vibrant and useful as a well-cared-for fig tree, bearing the fruit of good style for years to come.

5 Ways to embrace slow living

You wake up to the sound of your alarm (which is also your inbox, your social media feed, and your news source). You grab your phone before your first sip of coffee or tea. The commute is a blur of emails, half-thoughts, and mental to-do lists. By the time the day is over, you’re drained, scrolling mindlessly, and wondering where all the time went. Sounds familiar? You’re not alone.

We live in a world that glorifies speed—faster results, instant replies, quick meals, and productivity hacks. But at what cost? Burnout, stress, and the feeling that life is slipping through our fingers. Slow living is the antidote. It’s not about doing nothing; it’s about doing things with intention. It’s about reclaiming time, presence, and joy in everyday moments.

What is slow living, really?

Slow living is a conscious choice to step away from the culture of hustle and embrace a more mindful, intentional pace. It’s about quality over quantity, depth over speed. It’s sipping your coffee or tea instead of gulping it down. It’s reading a book without checking notifications every two minutes. It’s walking instead of rushing, cooking instead of grabbing takeout (when possible), and making space for things that truly matter.

Why slow living matters more than ever

Our modern world is built for speed, but humans? Not so much. Studies show that chronic stress leads to anxiety, depression, and even physical health issues like heart disease. The irony? Slowing down can actually make you more productive, not less. A well-rested, mindful mind is sharper, more creative, and resilient. Imagine working with focus instead of frantic multitasking—quality work in less time, with energy left for the things (and people) you love.

How to start living slower (without quitting your job and moving to the countryside)

Slow living isn’t about rejecting modern life; it’s about reshaping it. Here's how you can start:

1. Create micro-pauses in your day
Not everyone can take a month-long retreat, but you can take one deep breath before opening an email. You can step outside for five minutes of fresh air between meetings. Small pauses rewire your brain for presence.

2. Set boundaries with technology
Your phone doesn’t need to be the first and last thing you see every day. Try a “no-phone morning” or a social media-free evening. Digital detox moments help reclaim mental space.

3. Eat mindfully
Ever finished a meal without really tasting it? Slow living means savouring your food, chewing properly, and enjoying the ritual of eating rather than rushing through it.

4. Do one thing at a time
Multitasking is overrated. When you focus on one task—whether it’s writing, talking to a friend, or cooking—you experience it fully, and you’ll do it better.

5. Prioritise rest like it’s a deadline
Rest isn’t a luxury; it’s fuel. Whether it’s getting enough sleep, taking breaks, or simply allowing yourself to do nothing, it’s essential for both your wellbeing and efficiency.

The wildest (and wisest) fig of all: A life well-lived

Slow living isn’t about laziness; it’s about living with purpose. It’s about choosing presence over pressure, depth over distraction. And the best part? You don’t need to find more time—you just need to take it.

So, what’s one small way you can slow down today? Share your thoughts, and let’s make intentional living the new normal. 🍃